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Sales & Lead Generation Automation

Your Best Leads Are Waiting on a Reply.

The whole lead journey connected: captured, enriched, qualified, scored, routed and followed up, so your team only spends time on the conversation.

  • No obligation, no sales script
  • You own the code
  • Fixed scope after discovery

100+

Projects delivered

98%

Client satisfaction

30+

AI and automation experts

24/7

Support and maintenance

Trusted by forward thinking brands worldwide. Every build ships with documentation, training and full source code ownership.

The Real Cost

What the status quo is costing you

Speed decides

The first reply usually wins

Enquiries that sit overnight convert far worse than ones answered in minutes, and most teams cannot staff that.

Follow up stops

Deals die after the second attempt

Not from rejection, from nobody remembering to chase.

Scattered channels

Every channel is handled differently

Web form, WhatsApp, ad enquiry and inbox each behave like a separate business, so leads fall between them.

The Alternative

One path from first click to booked meeting

A lead arrives on your website, another on WhatsApp, a third from a form nobody checks until Tuesday. Each one is handled differently, and the gap between them is where the pipeline leaks.

We connect the whole journey into one path: captured, enriched, qualified, scored, routed and followed up, with your team stepping in only for the conversation.

Minutes

To first response, day or night

3 to 5x

More follow up touches per lead

One view

Every lead in one pipeline

Modules

The lead generation ecosystem

01

Lead capture

  • Website forms
  • Landing pages
  • WhatsApp and Messenger
  • Live chat
  • Paid ad forms
  • Inbound email and calls
02

Lead enrichment

  • Company size and industry
  • Job title and seniority
  • Tech stack signals
  • Location and timezone
  • Social profiles
  • Domain and revenue data
03

AI lead qualification

  • Budget and timing questions
  • Fit against your ideal customer
  • Intent from what they wrote
  • Duplicate and spam filtering
  • Language detection
  • Routing to the right team
04

Lead scoring

  • Firmographic fit
  • Behaviour and page visits
  • Email and reply engagement
  • Recency and frequency
  • Negative signals
  • Score decay over time
05

Automated outreach

  • Multi step sequences
  • Personalised from enriched data
  • Stops the moment they reply
  • Channel fallback to WhatsApp or SMS
  • Send time optimisation
  • Follow up on no show
06

CRM integration

  • Two way sync
  • No duplicate records
  • Full activity timeline
  • Stage automation
  • Task creation for reps
  • Attribution back to source

CRM and tool integrations

It plugs into the tools your sales team already uses, so nothing has to be re keyed or replaced.

CRM
HubSpot Salesforce Pipedrive Zoho custom pipelines
Outreach
Instantly Smartlead Lemlist native CRM sequences
Enrichment
Clearbit Apollo Hunter LinkedIn signals
Channels
WhatsApp Business web forms Meta lead ads Google Ads
Scheduling
Calendly Cal.com Google and Outlook calendars
Under the Hood

The lead journey, end to end

  1. Visitor

    Someone lands from search, an ad, a referral or a message.

  2. Lead

    They fill a form, start a chat or send a message. The record is created immediately.

  3. Enrich

    Company, role, size and tech signals are attached automatically.

  4. Qualify

    An agent asks the questions a rep would ask first and filters what does not fit.

  5. CRM

    The record lands in your pipeline, deduplicated, with the full context attached.

  6. Outreach

    A personalised sequence starts, and stops the moment they reply.

  7. Meeting

    The booking lands in the right rep calendar, with everything already gathered.

Step by Step

One lead, from form to meeting

A real path through the system. The highlight follows the lead as it moves.

  1. 1

    A form is submitted at 11pm

    The record is created and acknowledged within seconds, not the next morning.

  2. 2

    The company is enriched

    Domain lookup adds size, industry, location and role before anyone reads it.

  3. 3

    The agent qualifies

    It asks about timing, budget range and what they are trying to solve, in the same thread.

  4. 4

    A score is assigned

    Fit and intent combine into a number, so the rep knows where this sits without reading everything.

  5. 5

    It routes to the right rep

    By territory, product or workload, with a task created and the timeline attached.

  6. 6

    Follow up runs itself

    A sequence starts and stops on reply. Nothing is dropped because someone was busy.

  7. 7

    The meeting is booked

    Self service booking into the rep calendar, and the CRM stage moves automatically.

Analytics you can act on

Leads by source, with cost per qualified lead
Speed to first response, by hour and channel
Qualification pass rate, and why leads fail
Score distribution against closed won deals
Sequence performance: opens, replies, meetings
Pipeline created and attributed back to source

Where this works best

B2B services

Long sales cycles where the win comes from replying first and following up properly.

SaaS

High signup volume where reps should only touch the accounts worth touching.

Real estate

Portal and ad enquiries that go cold within an hour if nobody answers.

Education

Admissions enquiries that spike seasonally and need consistent follow up.

Healthcare

Appointment enquiries where speed and correct routing matter more than persuasion.

Agencies

Inbound briefs that need qualifying before anyone spends time on a proposal.

How it works

  1. 1

    Talk

    A 30 minute call. You describe the process, we tell you if it is worth doing.

  2. 2

    Scope

    Fixed price, fixed timeline, written down before anyone commits.

  3. 3

    Build

    Working software every week, not a status report at the end.

  4. 4

    Hand over

    Migration, training, documentation and the keys.

Questions people ask

Will this feel like spam to prospects?

Only if you write it that way. We build the timing, the routing and the stop rules. You keep control of the message, and every sequence stops the moment someone replies.

Does it work with our CRM?

Yes. HubSpot, Pipedrive, Zoho, Salesforce and most others. If you have no CRM, a lightweight one can be part of the build.

Can AI qualify leads before a rep sees them?

Yes. An agent asks the questions a rep would ask first, enriches the record and routes only fitting leads onward, with the reasoning visible.

What if the scoring is wrong at first?

It usually is. We tune the model against your closed won deals over the first few weeks, which is why we agree the baseline before launch.

How quickly does this pay back?

Usually within a quarter, because the gain comes from deals already in your pipeline that were going cold, not from buying more traffic.

Do we still need salespeople?

Yes. This removes the admin around selling, not the selling. Your reps spend their time in conversations instead of in data entry and chasing.

Let's Build Together

Ready to Scope
Your Project?

Tell us what the process costs you today. We will come back with what it takes to fix it, at a fixed price.