The Storefront Was Never the Hard Part.
The automation behind the store: catalog, stock, orders, marketplaces, payments and fulfilment kept in sync across every channel, without anyone re keying a spreadsheet.
- No obligation, no sales script
- You own the code
- Fixed scope after discovery
100+
Projects delivered
98%
Client satisfaction
30+
AI and automation experts
24/7
Support and maintenance
Trusted by forward thinking brands worldwide. Every build ships with documentation, training and full source code ownership.
What the status quo is costing you
Overselling
You sell stock you no longer have
One channel sells the last unit and the others find out an hour later, so someone spends the afternoon apologising.
Re keying
The same product typed into four places
Your store, two marketplaces and the accounting system all want the same data, entered by hand, slightly differently each time.
Manual orders
Every order touched by a person
Invoices, dispatch notes, tracking emails and returns are all done by hand, so the cost per order never falls as volume rises.
The connected commerce ecosystem
Most online stores are not held back by the storefront. They are held back by everything behind it: one stock figure that four channels disagree about, product data typed in again for every marketplace, and an order that six people touch before it ships.
We connect the pieces into one system. Stock is counted once and published everywhere. A product is written once and reformatted per channel. An order arrives and walks itself to the customer, and a person only steps in when something is genuinely wrong.
Seconds
Stock synced across every channel
Zero
Products typed in twice
24/7
Orders processed, including at 3am
One stock number, one customer record, every channel
Every function writes to the same records, so there is one version of the truth instead of one per department.
One system
Your commerce core
Storefront
Shopify, WooCommerce or custom
Marketplaces
Amazon, eBay, Etsy, Daraz
Catalog
One product record, many formats
Inventory
One stock number, every channel
Orders
Validated, split, routed, tracked
Payments
Captured, refunded, reconciled
Fulfilment
3PL, couriers, labels, tracking
Customers
Updates, returns, repeat orders
What gets automated
Product and catalog automation
- Write the product once
- AI generated titles and descriptions
- Per channel formatting and character limits
- Bulk image resizing and alt text
- Category and attribute mapping
- Variant and SKU structure kept consistent
Inventory automation
- One stock ledger across all channels
- Sync within seconds of a sale
- Multi warehouse and multi location
- Low stock and reorder alerts
- Incoming purchase orders counted
- Buffer stock to stop overselling
Order processing
- Orders pulled from every channel
- Fraud and address validation
- Split by warehouse or supplier
- Invoices and dispatch notes generated
- Exceptions queued for a human
- Status written back to the source channel
Marketplace integration
- Listings created and updated from your catalog
- Channel specific pricing and stock rules
- Marketplace orders into one queue
- Fees and commissions captured per order
- Listing errors surfaced not silently dropped
- New channel added without new process
Customer automation
- Order and delivery status updates
- Where is my order answered automatically
- Returns and refunds handled by rules
- Abandoned cart and back in stock flows
- Review requests timed after delivery
- Reorder prompts based on real usage cycles
Payment and fulfilment
- Partial refunds and chargebacks handled
- Cash on delivery reconciliation
- Pick lists and labels generated per order
- 3PL and courier booked automatically
- Tracking numbers pushed to every channel
- Failed payments retried and flagged
Pricing and product sync
- Rules based pricing per channel
- Competitor price monitoring
- Margin floor that nothing prices below
- Promotions scheduled and rolled back
- Cost changes flow through to price
- Currency and tax handled per market
The numbers your store dashboard will not give you
One order, end to end, with nobody in the middle
Every step is triggered by the one before it. A person appears only when something is genuinely wrong: a failed payment, a stock mismatch, a return outside policy.
-
01
Store
Shopify / WooCommerce
A customer checks out on whichever channel they found you on.
Order placed
-
02
Order
Order router
Validated, tagged, split by warehouse and pushed into the right queue.
Under 5 seconds
-
03
Inventory
Stock ledger
Stock is decremented once and republished to every other channel before it can oversell.
All channels
-
04
Payment
Gateway and ledger
Payment captured, invoice raised, fees and COGS written to the books.
Reconciled
-
05
Fulfilment
3PL / courier
Pick list, label and tracking number generated and handed to the courier.
Label printed
-
06
Customer
Email / WhatsApp
Confirmation, dispatch and delivery updates, then the review and reorder prompt.
Kept informed
What we plug into
We do not ask you to move platforms. The automation sits between the systems you already run, and writes back into all of them.
- Storefronts
- Shopify WooCommerce Magento BigCommerce custom Laravel and Next.js
- Marketplaces
- Amazon eBay Etsy Walmart Daraz Noon
- Payments
- Stripe PayPal Razorpay local gateways cash on delivery
- Fulfilment
- ShipStation 3PL APIs DHL FedEx local couriers
- Back office
- Xero QuickBooks Odoo Zoho Books Google Sheets
- Customer comms
- Klaviyo Mailchimp WhatsApp Business SMS
How it works
-
1
Talk
A 30 minute call. You describe the process, we tell you if it is worth doing.
-
2
Scope
Fixed price, fixed timeline, written down before anyone commits.
-
3
Build
Working software every week, not a status report at the end.
-
4
Hand over
Migration, training, documentation and the keys.
Questions people ask
Do we have to replace our store?
No. The automation sits behind whatever you already run. Shopify, WooCommerce, Magento and custom builds are all fine, and in most projects the storefront is the one thing we do not touch.
How fast does stock actually sync?
Seconds, where the channel supports webhooks, which covers Shopify and most modern platforms. Marketplaces that only allow polling are slower by their own rules, so we hold a buffer on those to stop the last unit selling twice.
What about marketplace listing rules?
Each channel gets its own template: title length, required attributes, category mapping and image rules. Your product is written once, then rendered per channel. Rejections come back as a task with the reason, rather than disappearing.
Can it handle multiple warehouses and cash on delivery?
Yes. Orders route by stock location, shipping cost or supplier, and COD is treated as its own reconciliation flow with delivery confirmation, courier remittance and failed delivery handling.
What happens when something breaks?
Anything the rules cannot settle becomes an exception with the order attached: failed payment, stock mismatch, address that will not validate, a return outside policy. Nothing is silently dropped, and nothing waits on someone noticing.
How long does a build take?
A single storefront with stock sync and order automation is usually four to six weeks. Multi channel with marketplaces, 3PL and accounting runs longer, and we scope it in phases so the first one is live while the rest is still being built.
