SEO in 2026: what still moves the needle
1 min read
Search has changed less than the tooling around it suggests. Three things still carry most of the weight.
Speed is a ranking input and a conversion input
A page that renders in under a second earns attention twice — once from the crawler, once from the visitor.
Write the page someone actually needed
Depth beats frequency. One thorough page outperforms ten thin ones on the same topic.
Link your own pages properly
Internal links tell search engines which pages matter. Most sites leave this almost entirely unused.
